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The Maps application can access Google Maps in map, satellite , or hybrid form. It can also generate directions between two locations, while providing optional real-time traffic information. During the iPhone's announcement, Jobs demonstrated this feature by searching for nearby Starbucks locations and then placing a prank call to one with a single tap.
The iPhone 3GS and iPhone 4 can orient the map with its digital compass. Simple weather and stock quotes applications also tap into the Internet. According to Google , in , the iPhone generated 50 times more search requests than any other mobile handset.
This is 30 times the use for our average contract-based consumer customers. With the introduction of the Verizon iPhone in January , the issue of using the internet while on the phone was brought to the public's attention. Under the two U. For text input, the iPhone implements a virtual keyboard on the touchscreen. It has automatic spell checking and correction, predictive word capabilities, and a dynamic dictionary that learns new words.
The keyboard can predict what word the user is typing and complete it, and correct for the accidental pressing of keys near the presumed desired key.
The keys are somewhat larger and spaced farther apart when in landscape mode , which is supported by only a limited number of applications. Touching a section of text for a brief time brings up a magnifying glass , allowing users to place the cursor in the middle of existing text.
The virtual keyboard can accommodate 21 languages, including character recognition for Chinese. Alternative characters with accents for example, letters from the alphabets of other languages and emoji can be typed from the keyboard by pressing the letter for two seconds and selecting the alternative character from the popup.
Since iOS 8, third party keyboards, distributed through the App Store, are allowed. Previously, they were only available on jailbroken iPhones. The iPhone also features an email program that supports HTML email , which enables the user to embed photos in an email message.
Apple has also licensed Microsoft ActiveSync and supports the platform including push email with the release of iPhone 2. Text messages are presented chronologically in a mailbox format similar to Mail, which places all text from recipients together with replies.
Text messages are displayed in speech bubbles similar to iChat under each recipient's name. The iPhone has built-in support for email message forwarding, drafts, and direct internal camera-to-email picture sending. Support for multi-recipient SMS was added in the 1. At WWDC on June 11, , Apple announced that the iPhone would support third-party web applications using Ajax that share the look and feel of the iPhone interface. It is a free download, with an Apple registration, that allows developers to develop native applications for the iPhone and iPod Touch, then test them in an "iPhone simulator".
However, loading an application onto a real device is only possible after paying an Apple Developer Connection membership fee. Developers can also opt to release the application for free and will not pay any costs to release or distribute the application beyond the membership fee.
Once a developer has submitted an application to the App Store, Apple holds firm control over its distribution. NetShare, another rejected app, would have enabled users to tether their iPhone to a laptop or desktop, using its cellular network to load data for the computer. As of October [update] , Apple has passed 60 billion app downloads. As of January [update] , the App Store has over 2.
Starting with the iPhone 4S, Apple added an accessibility feature to optimize the function of the iPhone with hearing aids.
Made for iPhone hearing aids also feature Live Listen. With Live Listen the iPhone acts as a remote microphone that sends sound to a Made for iPhone hearing aid. Live Listen can help the user hear a conversation in a noisy room or hear someone speaking across the room. This program added support for more than 50 Bluetooth wireless braille displays that work with iOS out of the box.
The user only needs to pair the keyboard to the device to start using it to navigate the iOS device with VoiceOver without any additional software. It delivers both visual and vibrating alerts for incoming phone and FaceTime calls, new text messages, new and sent mail, and calendar events.
Users can set an LED light flash for incoming calls and alerts or have incoming calls display a photo of the caller. Users can choose from different vibration patterns or even create their own. The iPhone can enlarge text to make it more accessible for vision-impaired users, [] and can accommodate hearing-impaired users with closed captioning and external TTY devices. With the release of iOS 9 for all iPhones, users have the ability to choose between two different screen view options.
The user can choose to have a standard view or zoomed view. When the iPhone is placed in a standard view setting, the icons are normal size and the text remains the same. With a zoomed view option, the icons on the screen and the text become slightly larger. This enables the user to have a more customized appearance and it can potentially help some users read the screen easier.
AssistiveTouch helps to adapt the Multi-Touch screen of an iOS device to a user's unique physical needs. This can be of great assistance to those who have difficulty with some gestures, like pinch, one can make them accessible with just a tap of a finger. The user can create their own gestures and customize the layout of the AssistiveTouch menu.
If the user has trouble pressing the Home button, it can be set so that it can be activated with an onscreen tap. Gestures, like rotate and shake, are available even when if the iOS device is mounted on a wheelchair. Guided Access helps people with autism or other attention and sensory challenges stay focused on the task or app at hand.
With Guided Access, a parent, teacher, or therapist can limit an iOS device to stay on one app by disabling the Home button and limit the amount of time spent in an app. The user can restrict access to the keyboard or touch input on certain areas of the screen. In Apple began developing satellites so that the iPhone could skip wireless carriers.
The iPhone Upgrade Program is a month program designed for consumers to be able to get the latest iPhone every year, without paying the whole price up-front. The program consists of "low monthly payments", where consumers will gradually pay for the iPhone they have over a month period, with an opportunity to switch upgrade to the new iPhone after 12 months of payment have passed.
Once 12 months have passed, consumers can trade their current iPhone with a new one, and the payments are transferred from the old device to the new device, and the program "restarts" with a new month period. Criticism of the program includes the potential endless cycle of payments, with The Huffington Post ' s Damon Beres writing, "Complete the full month payment cycle, and you're stuck with an outdated phone. Upgrade every 12 months, and you'll never stop owing Apple money for iPhones".
Additionally, the program is limited to just the iPhone hardware; cell phone service from a network operator is not included. Apple has filed more than patent applications related to the technology behind the iPhone.
On September 3, , Infogear filed for the U. In , Infogear filed an infringement claim against the owners of the iPhones.
The intellectual property rights were granted to the owners of the iPhones. As of October , only the Singapore and Australian applications had been granted. Comwave has been selling VoIP devices called iPhone since Shortly after Steve Jobs' January 9, , announcement that Apple would be selling a product called iPhone in June , Cisco issued a statement that it had been negotiating trademark licensing with Apple and expected Apple to agree to the final documents that had been submitted the night before.
On February 2, , Apple and Cisco announced that they had agreed to temporarily suspend litigation while they held settlement talks, [] and subsequently announced on February 20, , that they had reached an agreement.
Both companies will be allowed to use the "iPhone" name [] in exchange for "exploring interoperability" between their security, consumer, and business communications products.
Nokia alleges that Apple has been violating ten Nokia patents since the iPhone initial release. In August , Apple won a smartphone patent lawsuit in the U. In March , an Apple patent for a wraparound display was revealed. Apple tightly controls certain aspects of the iPhone. According to Jonathan Zittrain , the emergence of closed devices like the iPhone have made computing more proprietary than early versions of Microsoft Windows.
The hacker community has found many workarounds, most of which are disallowed by Apple and make it difficult or impossible to obtain warranty service. SIM unlocking allows the iPhone to be used on a different carrier's network. Users can set restrictions or parental controls [] on apps that can be downloaded or used within the iPhone. The restrictions area requires a password. The iPhone normally prevents access to its media player and web features unless it has also been activated as a phone with an authorized carrier.
On July 3, , Jon Lech Johansen reported on his blog that he had successfully bypassed this requirement and unlocked the iPhone's other features with a combination of custom software and modification of the iTunes binary. He published the software and offsets for others to use. Unlike the first generation iPhone, the iPhone 3G must be activated in the store in most countries.
The need for in-store activation, as well as the huge number of first-generation iPhone and iPod Touch users upgrading to iPhone OS 2. After the update, devices were required to connect to Apple's servers to authenticate it, causing many devices to be temporarily unusable.
Users on the O2 network in the United Kingdom, however, can buy the phone online and activate it via iTunes as with the previous model. In the US, Apple has begun to offer free shipping on both the iPhone 3G and the iPhone 3GS when available , reversing the in-store activation requirement. Best Buy and Walmart will also sell the iPhone. The iPhone's operating system is designed to only run software that has an Apple-approved cryptographic signature. This restriction can be overcome by "jailbreaking" the phone, [] which involves replacing the iPhone's firmware with a slightly modified version that does not enforce the signature check.
Doing so may be a circumvention of Apple's technical protection measures. In , , and , developers released a series of tools called JailbreakMe that used security vulnerabilities in Mobile Safari rendering to jailbreak the device which allows users to install any compatible software on the device instead of only App Store apps.
Theoretically these flaws could have also been used for malicious purposes. In July , Apple released iOS 4. Following the release of the iPhone 5S model, a group of German hackers called the Chaos Computer Club announced on September 21, , that they had bypassed Apple's new Touch ID fingerprint sensor by using "easy everyday means.
The spokesman for the group stated: "We hope that this finally puts to rest the illusions people have about fingerprint biometrics. It is plain stupid to use something that you can't change and that you leave everywhere every day as a security token.
Most iPhones were and are still [ citation needed ] sold with a SIM lock , which restricts the use of the phone to one particular carrier, a common practice with subsidized GSM phones.
Unlike most GSM phones, however, the phone cannot be officially unlocked by entering a code. While the iPhone was initially sold in the U.
Apple speculates that they were likely shipped overseas and unlocked also known as box breaking , a lucrative market before the iPhone 3G's worldwide release.
Outside of the United States, policies differ, especially in U. They are locked to the network initially, though they can usually be unlocked either after a certain period of contract length has passed, or for a small fee with the exception of the 3 network, which will unlock the device at any time for no charge.
In Canada, all iPhones purchased for full retail price at an Apple Store or online at apple. Third-party methods to unlock iPhones existed but were highly unreliable and sometimes rendered phones unusable. In Australia, the three major carriers Optus , Telstra and Vodafone [] [ unreliable source? Internationally, policies vary, but many carriers sell the iPhone unlocked for full retail price. Apple takes numerous measures that make third-party repairs difficult.
In the past with models as early as the iPhone 6 , there have been reports such as denial of operation if the home button is detected to have been tampered with, upon which an Error 53 is indicated instead.
In more recent models starting with the iPhone XR , Apple displays non-removable warnings if the battery, display, or camera is replaced by a third party. In Mexico , the trademark iFone was registered in by a communications systems and services company, iFone. The case began in , when the Mexican firm sued Apple. The Supreme Court of Mexico upheld that iFone is the rightful owner and held that Apple iPhone is a trademark violation.
According to the filing, Gradiente foresaw the revolution in the convergence of voice and data over the Internet at the time. On December 18, , IGB launched its own line of Android smartphones under the tradename to which it has exclusive rights in the local market.
The "iPhone" term was registered by Gradiente in , seven years before Apple's release of its first iPhone. The court ruling determined that the Gradiente's registration does not own exclusive rights on the brand.
Although Gradiente intended to appeal, with the decision Apple can use freely the brand without paying royalties to the Brazilian company. Stylized as "my phone", Solid Broadband filed a trademark application of that brand. Apple lost the trademark battle to Solid Group in a decision made by IPO director Nathaniel Arevalo, who also reportedly said that it was unlikely that consumers would be confused between the "iPhone" and the "MyPhone".
Around April 20, , a hidden unencrypted file on the iPhone and other iOS devices was widely discussed in the media. Previous versions of iOS stored similar information in a file called "h-cells. F-Secure discovered that the data is transmitted to Apple twice a day and postulate that Apple is using the information to construct their global location database similar to the ones constructed by Google and Skyhook through wardriving.
The file is also automatically copied onto the user's computer once synchronized with the iPhone. An open-source application named "iPhoneTracker", which turns the data stored in the file into a visual map, was made available to the public in April Apple gave an official response on their web site on April 27, , [] after questions were submitted by users, the Associated Press and others. Apple clarified that the data is a small portion of their crowd-sourced location database cache of Wi-Fi hotspots and cell towers which is downloaded from Apple into the iPhone for making location services faster than with only GPS, therefore the data does not represent the locations of the iPhone.
The volume of data retained was an error. Apple issued an update for iOS version 4. The "Frequent Locations" feature found in "Settings" under "Location Services" stores commonly visited locations locally on the device. However, this feature also keeps track of the number of times that the user has been to that location, the dates, and the exact times. Media outlets have publicized instructions on how this can be disabled for concerned users.
A privacy experiment conducted by the Washington Post determined that the iPhone transmitted a host of personal data without the user's knowledge or consent, including phone number, email, exact location, device model and IP address , to "a dozen marketing companies, research firms and other personal data guzzlers" via 5, hidden app trackers. They can read almost all smartphone information, including SMS, location, emails, and notes.
Throughout , prosecutors in the United States argued for the U. The shooters had destroyed their personal phones. The U. The GrayKey, manufactured by Grayshift , can unlock iPhones, even if they are disabled. As of April [update] , Apple's privacy policy addresses requests from government agencies for access to customers' data: "Apple has never worked with any government agency from any country to create a 'backdoor' in any of our products or services.
We have also never allowed any government access to our servers. And we never will. Apple iOS in combination with their specific hardware uses crypto-shredding when activating the "Erase all content and settings" by obliterating all the keys in ' effaceable storage'.
This renderes all user data on the device cryptographically inaccessible. The original iPhone has been described as "revolutionary", [] a "game-changer" for the mobile phone industry, [] [] [] [] and has been credited with helping to make Apple one of the world's most valuable publicly traded companies by The iPhone attracts users of all ages, [23] and besides consumer use, the iPhone has also been adopted for business purposes.
Apple's marketing, building on successful iPod campaigns, helped the phone become a mass-market product with many buyers on launch day. Some market research has found that, compared to other products, a greater proportion of iPhone users are female. Before the release of the iPhone, handset manufacturers such as Nokia and Motorola were enjoying record sales of cell phones based more on fashion and brand rather than technological innovation.
Phones at the time were designed around carrier and business limits which were conservative with regards to bandwidth usage and battery life. When then-CEO of Research in Motion Mike Lazaridis pried open an iPhone, his impression was of a Mac stuffed into a cellphone, as it used much more memory and processing power than the smartphones on the market at the time.
The dominant mobile operating systems at the time such as Symbian , BlackBerry OS , and Windows Mobile were not designed to handle tasks beyond communication and basic functions. These operating systems never focused on applications and developers, and due to infighting among manufacturers as well as the complexity of developing on their low-memory hardware, they never developed a thriving ecosystem like Apple's App Store or Android 's Google Play. The iPhone's success has led to a decline in sales of high-end fashion phones and business-oriented smartphones such as Vertu and BlackBerry , as well as Nokia.
It ultimately agreed to a technology-sharing deal and then a takeover from Microsoft. Before the iPhone, "Handsets were viewed largely as cheap, disposable lures, massively subsidized to snare subscribers and lock them into using the carriers' proprietary services.
By contrast, Google has allowed carriers and OEMs to dictate the "pace of upgrades and pre-load phones with their own software on top of Android ". Apple sold 6. Numbers were lower in the first three quarters of until the fourth quarter surpassed sales of Q4 Apple's sales surpassed that of Research in Motion 's On March 2, , at the iPad 2 launch event, Apple announced that they had sold million iPhones worldwide.
In the fourth quarter of , the iPhone 5 and iPhone 4S were the best-selling handsets with sales of According to Strategy Analytics' data, this was "an impressive performance, given the iPhone portfolio's premium pricing", adding that the Galaxy S III's global popularity "appears to have peaked" the Galaxy S III was touted as an iPhone-killer by some in the press when it was released [] [].
While Samsung has led in worldwide sales of smartphones, Apple's iPhone line has still managed to top Samsung's smartphone offerings in the United States, [] with The continued top popularity of the iPhone despite growing Android competition was also attributed to Apple being able to deliver iOS updates over the air, while Android updates are frequently impeded by carrier testing requirements and hardware tailoring, forcing consumers to purchase a new Android smartphone to get the latest version of that OS.
Apple announced on September 1, , that its iPhone trade-in program would be implemented at all of its specialty stores in the US. For the program to become available, customers must have a valid contract and must purchase a new phone, rather than simply receive a credit to be used at a later date. A significant part of the program's goal is to increase the number of customers who purchase iPhones at Apple stores rather than carrier stores. On September 20, , the sales date of the iPhone 5S and 5C models, the longest ever queue was observed at the New York City flagship Apple store, in addition to prominent queues in San Francisco, and Canada; however, locations throughout the world were identified for the anticipation of corresponding consumers.
Apple released its opening weekend sales results for the 5C and 5S models, showing an all-time high for the product's sales figures, with nine million handsets sold—the previous record was set in , when five million handsets were sold during the opening weekend of the 5 model.
This was the first time that Apple has simultaneously launched two models and the inclusion of China in the list of markets contributed to the record sales result. The store's high sales results have been attributed to the absence of a sales tax in the state of Delaware. The finalization of a deal between Apple and China Mobile, the world's largest mobile network, was announced in late December The multi-year agreement provides iPhone access to over million China Mobile subscribers.
In the first quarter of , Apple reported that it had sold 51 million iPhones, an all-time quarterly record, compared to On July 27, , Apple announced that it had sold their 1 billionth iPhone. During Apple's earnings call on January 27, , Tim Cook said that there are now 1 billion iPhones active.
From Wikipedia, the free encyclopedia. Line of smartphones designed and marketed by Apple Inc. This article is about Apple's smartphone line. For the original iPhone, see iPhone 1st generation. For other uses, see iPhone disambiguation. The front face of an iPhone 13 Pro in Sierra Blue. Bluetooth stereo speaker iPhone 7 and up microphone 3. Main article: History of the iPhone. Coming soon. See also: Timeline of Apple Inc.
Main article: iPhone hardware. This section needs expansion. You can help by adding to it. September Main articles: iOS and iOS version history. April Retrieved July 27, Apple Inc. Retrieved June 13, The Verge published June 13, Archived from the original on August 8, Retrieved October 25, Part 3". Retrieved March 27, January 9, Archived from the original on February 13, Andrew Griffin. The Independent.
February 18, Retrieved November 12, Business Insider. Retrieved June 5, Retrieved March 23, Retrieved January 11, Retrieved January 10, Ars Technica. July 25, Archived from the original PDF on May 29, Retrieved June 6, Consists of iPhones and Apple-branded and third-party iPhone accessories.
Retrieved September 27, The Economist. July 5, Archived from the original on July 21, Retrieved April 12, NPD Group. June 22, Archived from the original on June 26, Retrieved June 27, Nielsen Media Research. June 10, Archived from the original on June 14, Retrieved November 28, Between and , the number of Mac authorized resellers dropped from 20, to just 11, The majority of these were cuts made by Apple itself.
Jobs proclaimed that Apple would be targeting Dell as a competitor, with Cook's mandate to match or exceed Dell's lean inventories and streamlined supply chain. Jobs made an open statement to Michael Dell , "with our new products and our new store and our new build-to-order, we're coming after you, buddy. Jobs did a study for stand-alone "store within a store" for 34 sites in Japan. These sites were designed by Eight Inc.
CompUSA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple's "store within a store" concept designed by Eight Inc. However, the "store within a store" approach did not meet expectations, in part because the Apple section was in the lowest-traffic area of CompUSA stores.
CompUSA president Jim Halpin, who proclaimed that he would make Apple products his top priority, was forced to resign a year later. Apple then added Best Buy as a second authorized reseller.
Dell responded: "I'd shut it down and give the money back to the shareholders". This angered Jobs, due to Dell's success with its online store originally built by NeXT , his former business that Apple acquired to bring Jobs back. A team of Apple and NeXT employees spent several months building an online store that would be better than Dell's. On November 10, , Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: "I guess what we want to tell you, Michael, is that with our new products and our new store and our new build-to-order manufacturing, we're coming after you, buddy.
In August , Apple revamped the online storefront, removing the dedicated "Store" tab and making the entire website a retail experience. Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.
The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock-ups for the Apple Store inside a warehouse near the company's Cupertino headquarters. Several publications and analysts predicted the failure of Apple Stores. Then-CEO Steve Jobs said that "People haven't been willing to invest this much time and money or engineering in a store before", adding that "It's not important if the customer knows that.
They just feel it. They feel something's a little different. Apple has since re-established ties with major big box retailers like Best Buy and Staples. In an interview with Funke Mediengruppe in May Deirdre O'Brien commented, "Apple is sticking to its plan to open more stores around the globe in the future.
Apple Stores have considerably changed the landscape for consumer electronics retailers and influenced other technological companies to follow suit. The publication also wrote that "Apple salespeople are generally more knowledgeable, the products themselves are generally higher quality, and the stores are more appealing, aesthetically and practically.
In October , reports surfaced that Steve Jobs and his retail team would help "drastically overhaul" Disney Stores. His involvement was described by The New York Times as "particularly notable", given his work on the "highly successful" Apple Stores and his election to Disney's board of directors in Many other electronics retailers from around the world such as Huawei, Samsung, Xiaomi started to follow the designing trend of Apple Store.
In May , Apple significantly redesigned its Union Square Apple Store in downtown San Francisco , adding large glass doors for the entry, open spaces with touch-sensitive tables and shelves for product displays, and rebranded rooms for the store. The "Genius Bar" becomes the "Genius Grove", a tree-lined area for help and support. In April , Apple announced that its "Today at Apple" educational sessions, which launched with its Union Square redesign in and offer more than 60 free hands-on sessions for creative skills, will also be expanded to all of its stores.
All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides hardware service on products that are not classified vintage or obsolete. If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately 3 business days. Customers can come in and receive free training from a Creative in more than 60 different sessions.
Topics include basic device knowledge, Apple's professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning. The largest Genius Bar in the world is located in Amsterdam. Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening.
At the time, the store was the only place in the world where Apple merchandise could be purchased, including T-shirts, mugs, and pens. In July , an American expatriate blogger who lives in the southwestern Chinese city of Kunming reported on her discovery of what she called "the best ripoff store we had ever seen"—a fake Apple Store, complete with the glass exterior, wood display tables, winding staircase and large promotional posters found in legitimate Apple Stores, and with employees wearing lanyards and the same T-shirts as actual Apple Store employees.
According to The Wall Street Journal , unauthorized Apple resellers are found throughout China; the blogger's original post noted that two such stores were located within walking distance of the first knockoff, one of them with a misspelled sign reading "Apple Stoer".
The operators of that store had applied for a reseller license from Apple. From Wikipedia, the free encyclopedia. Retail store chain for Apple products. This article is about the retail chain by Apple. For other uses, see Apple Store disambiguation. Computer hardware Computer software Consumer electronics Distribution.
Cupertino, California , U. See also: Apple worker organizations. Main article: Genius Bar. Wikimedia Commons has media related to Apple Store. Apple Inc. Archived from the original on February 15, Retrieved April 3, September 4, Archived from the original on September 2, Retrieved July 12, Archived from the original on July 26, Retrieved July 28, Archived from the original on February 5, Retrieved March 23, Business Insider.
Axel Springer SE. Archived from the original on March 24, Cult of Mac. Archived from the original on March 23, Archived from the original on December 6, Retrieved December 6, The New York Times. Archived from the original on December 7, The Next Web.
Archived from the original on October 26, Retrieved May 6, Archived from the original on June 12, Archived from the original PDF on September 3, Vox Media. Archived from the original on April 2, Archived from the original on February 18, The Philadelphia Inquirer.
Philadelphia Media Network. Archived from the original on September 10, Our services Business bilingual secretary available to all types of businesses - Special business package November 16, Whatever your need in getting your projet done, or documents, we are experienced enough to provide you with the business communication level suitable to your need. French mother tong and proficient in english for business we are the one skilled solution at This event is unique in our department.
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Entertainment & Arts - Los Angeles Times.Downloading Lesson Files - Apple Pro Training Series: Final Cut Pro X, Second Edition [Book]
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Apple's notable brand loyalty among consumers causes long lines of hundreds of people at new Apple Store openings or product releases. Due to the popularity of the brand, Apple receives many job applications, many of which come from young workers.
Apple Store employees receive above-average pay, are offered money toward education and health care, and receive product discounts; however, there are limited or no paths of career advancement. A May report with an anonymous retail employee highlighted a hostile work environment with harassment from customers, intense internal criticism, and a lack of significant bonuses for securing major business contracts.
Many Apple Stores are located inside shopping malls, but Apple has several stand-alone flagship stores in high-profile locations, such as the one located in Grand Central Terminal in New York City. Apple has received numerous architectural awards for its store designs, [14] [15] and its "iconic" glass cube, designed in part by Peter Bohlin , [16] [17] at Apple's Fifth Avenue store in New York City , received a separate design patent in In an interview with Funke Mediengruppe in May she commented, Apple is sticking to its plan to open more stores around the globe in the future, as reported by Bloomberg.
Due to the popularity of the brand, applicants for jobs at Apple Stores are numerous, with many young workers applying. A May Business Insider article features a lengthy interview with an anonymous Apple Store retail worker in the United Kingdom, where the employee highlighted significant dissatisfaction and issues for retail workers, including harassment and death threats from customers, an intense internal criticism policy that feels "like a cult", a lack of any significant bonus if a worker manages to secure a business contract worth "hundreds of thousands", a lack of promotion opportunities, and are paid so little that many workers are unable to buy products themselves even with a "generous" discount on any Apple product or Apple stock.
According to an April press release, Over 70 percent of the eligible employees in the Apple store, located in the Cumberland Mall in Atlanta, Georgia , have signified interest in unionizing.
If successful, the effort would make the store the first unionized Apple retail store in the united states. According to his biographer Walter Isaacson , Jobs began a concerted campaign to help sales by improving the retail presentation of Macintosh computers. Even with new products launched under his watch, like the iMac and the PowerBook G3 and an online store, Apple still relied heavily on big-box computer and electronics stores for most of its sales. There, customers continued to deal with poorly trained and ill-maintained Mac sections that did not foster customer loyalty to Apple and did not help differentiate the Mac user experience from Windows.
This "provided a powerful profit motive to convert customers interested in buying a Mac into the owners of a new, cheaply assembled, house brand PC". Tim Cook , who joined Apple in as Senior Vice President for Worldwide Operations, announced the company would "cut some channel partners that may not be providing the buying experience [Apple expects].
We're not happy with everybody. Between and , the number of Mac authorized resellers dropped from 20, to just 11, The majority of these were cuts made by Apple itself. Jobs proclaimed that Apple would be targeting Dell as a competitor, with Cook's mandate to match or exceed Dell's lean inventories and streamlined supply chain.
Jobs made an open statement to Michael Dell , "with our new products and our new store and our new build-to-order, we're coming after you, buddy. Jobs did a study for stand-alone "store within a store" for 34 sites in Japan. These sites were designed by Eight Inc. CompUSA was one of the few retailers that kept its Apple contract by agreeing to adopt Apple's "store within a store" concept designed by Eight Inc.
However, the "store within a store" approach did not meet expectations, in part because the Apple section was in the lowest-traffic area of CompUSA stores. CompUSA president Jim Halpin, who proclaimed that he would make Apple products his top priority, was forced to resign a year later.
Apple then added Best Buy as a second authorized reseller. Dell responded: "I'd shut it down and give the money back to the shareholders". This angered Jobs, due to Dell's success with its online store originally built by NeXT , his former business that Apple acquired to bring Jobs back. A team of Apple and NeXT employees spent several months building an online store that would be better than Dell's. On November 10, , Steve Jobs announced the online store at an Apple press event, and during his keynote speech, he said: "I guess what we want to tell you, Michael, is that with our new products and our new store and our new build-to-order manufacturing, we're coming after you, buddy.
In August , Apple revamped the online storefront, removing the dedicated "Store" tab and making the entire website a retail experience. Jobs believed the Apple retail program needed to fundamentally change the relationship to the customer, and provide more control over the presentation of Apple products and the Apple brand message. Jobs recognized the limitations of third-party retailing and began investigating options to change the model.
The retail and development teams headed by Allen Moyer from The Walt Disney Company then began a series of mock-ups for the Apple Store inside a warehouse near the company's Cupertino headquarters. Several publications and analysts predicted the failure of Apple Stores. Then-CEO Steve Jobs said that "People haven't been willing to invest this much time and money or engineering in a store before", adding that "It's not important if the customer knows that.
They just feel it. They feel something's a little different. Apple has since re-established ties with major big box retailers like Best Buy and Staples. In an interview with Funke Mediengruppe in May Deirdre O'Brien commented, "Apple is sticking to its plan to open more stores around the globe in the future. Apple Stores have considerably changed the landscape for consumer electronics retailers and influenced other technological companies to follow suit.
The publication also wrote that "Apple salespeople are generally more knowledgeable, the products themselves are generally higher quality, and the stores are more appealing, aesthetically and practically. In October , reports surfaced that Steve Jobs and his retail team would help "drastically overhaul" Disney Stores. His involvement was described by The New York Times as "particularly notable", given his work on the "highly successful" Apple Stores and his election to Disney's board of directors in Many other electronics retailers from around the world such as Huawei, Samsung, Xiaomi started to follow the designing trend of Apple Store.
In May , Apple significantly redesigned its Union Square Apple Store in downtown San Francisco , adding large glass doors for the entry, open spaces with touch-sensitive tables and shelves for product displays, and rebranded rooms for the store.
The "Genius Bar" becomes the "Genius Grove", a tree-lined area for help and support. In April , Apple announced that its "Today at Apple" educational sessions, which launched with its Union Square redesign in and offer more than 60 free hands-on sessions for creative skills, will also be expanded to all of its stores.
All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides hardware service on products that are not classified vintage or obsolete.
If the in-house technician needs to send the affected device to an Apple Repair Center, most repaired or replaced iPhones will be returned or ready for pickup in approximately 3 business days. Customers can come in and receive free training from a Creative in more than 60 different sessions. Topics include basic device knowledge, Apple's professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning.
The largest Genius Bar in the world is located in Amsterdam. Apple Store openings and new product releases can draw crowds of hundreds, with some waiting in line as much as a day before the opening. At the time, the store was the only place in the world where Apple merchandise could be purchased, including T-shirts, mugs, and pens. In July , an American expatriate blogger who lives in the southwestern Chinese city of Kunming reported on her discovery of what she called "the best ripoff store we had ever seen"—a fake Apple Store, complete with the glass exterior, wood display tables, winding staircase and large promotional posters found in legitimate Apple Stores, and with employees wearing lanyards and the same T-shirts as actual Apple Store employees.
According to The Wall Street Journal , unauthorized Apple resellers are found throughout China; the blogger's original post noted that two such stores were located within walking distance of the first knockoff, one of them with a misspelled sign reading "Apple Stoer". The operators of that store had applied for a reseller license from Apple.
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